PlayTV and E-sports content in Anywhere

PlayTV, one of the pioneers and leading television channels dedicated to pop culture, the Geek universe and E-sports, has announced its return to the market through a strategic partnership with Stenna, the only media development and distribution group in Brazil. The goal of this collaboration is to expand the reach and accessibility of Geek content for TV operators. In addition, PlayTV has joined forces with Carol Vargas, one of the most influential personalities in Pay TV today, to strengthen its presence both in Brazil and abroad. This partnership has also enabled partnerships with E-sports clubs, geek content platforms and investments in its own productions, with the support of renowned brands and TV channels for cross-media, consolidating itself as a reference in the universe of E-sports and Geek culture on Brazilian Pay TV. Caê Coelho, CEO of the channel, and Leonardo Zalcman, Director of Content and Digital Channels, lead this new chapter of PlayTV, with the support of renowned executives such as Maurício Alvarenga and Bruno Zanoni, from Grupo Stenna, to boost the channel and work on its internationalization by 2024, with conversations already underway with the American market.